I wanted people to see The Lily’s message in the wild and raise brand awareness, so I conceptualized, art directed and project managed a mural — plus corresponding video and social media content — for International Women’s Day and Women’s History Month. The theme? “We’re getting louder.”
For a more in-depth look at the project, watch commentary from myself and mural artist Annica Lydenberg and see the painting process in less than 30 seconds.
2. L I L Y L I T C L U B
In 2018, The Lily launched an Instagram-only book club. I created the branding for the account and worked with Jenna Blazevich to create the logo. I wanted an old-school, athletic feel with a twist. The end result is a classic letterform that has lines within it which reminds me of book pages.
3. 2 0 1 8 M I D T E R M S
I set the style for The Lily’s coverage of the 2018 Midterm Election. Each post was branded using an election label, one accent color, bars and stars accent shapes and/or chalk brush strokes.
4. T A Y L O R S W I F T
Ahead of Taylor Swift’s first single (ME!) from her seventh album, I worked with Polilovi to create this portrait and polaroid photo frame for a story about why millennial women in their late 20s and early 30s still love Taylor Swift.
5. SAND CALLIGRAPHY
I hired Andrew van der Merwe of @beachscriber to recreate The Lily’s logo in the sand on a South African beach.
6. H A P P Y B I R T H D A Y, L I L Y
To celebrate one year of The Lily, I worked with 3D illustrator Ana Porta to create this party scene.
7. B E N T Z E N B A L L C O M E D Y F E S T I V A L
The Lily was the official media sponsor of Bentzen Ball, a weekend comedy fest curated by Tig Notaro. I created six 3 ft. by 6 ft. banners to hang in the theater during the event. I also designed the social images and branding for The Lily’s interviews featuring some of the comedians.
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