2 0 1 8 S N D D I G I T A L | I N D I V I D U A L P O R T F O L I O

Hi, I’m Amy. I’m the Deputy Design Director for Emerging News Products at The Washington Post. But for most of 2018, I was an art director for The Lily, a publication from The Post geared toward millennial women. You’ll find my portfolio below.


1. T H E M U R A L

I wanted people to see The Lily’s message in the wild and raise brand awareness, so I conceptualized, art directed and project managed a mural — plus corresponding video and social media content — for International Women’s Day and Women’s History Month. The theme? “We’re getting louder.”

The Lily threw a party to celebrate the launch of the mural. More than 125 guests (including local social media influencers) shared images of the mural (using #thelilyisloud), received totes with the mural design on them, and participated in a video confessional booth telling us why they’re getting loud.

How does a mural fit into a digital design competition? This project was a catalyst for a social media campaign that significantly grew The Lily’s social following and started an important conversation. Though the mural exists in real life, most of our audience saw it via Instagram and were able to weigh in on the topic virtually.

For a more in-depth look at the project, watch commentary from myself and mural artist Annica Lydenberg and see the painting process in less than 30 seconds.



2. L I L Y L I T C L U B

This year, The Lily launched an Instagram-only book club. I created the branding for the account and worked with Jenna Blazevich to create the logo. I wanted an old-school, athletic feel with a twist. The end result is a classic letterform that has lines within it which reminds me of book pages.

I created a “How it works” Instagram story so members know what to expect. Plus, I shot and/or art directed and edited all of the photos during the first month. For a few of the posts, I paired stock photography with quotes from the book.



3. L I L Y L I N E S: T H E A N G E R I S S U E

I worked with illustrator Maria Corte on this issue of The Lily’s newsletter, Lily Lines. Together, we conceptualized different topics within the story and she created illustrations based on our ideas. I used her illustrations to drive my layout and type choices. View the entire newsletter on your phone to get the full effect.



4. 2 0 1 8 M I D T E R M S

I set the style for The Lily’s coverage of the 2018 Midterm Election. Each post was branded using an election label, one accent color, bars and stars accent shapes and/or chalk brush strokes.



5. ‘G O O D G I R L S’ I L L U S T R A T I O N S E R I E S

Using wire photos and the Procreate app, I created three mixed media illustrations for a story that features an interview with actress Mae Whitman. She discusses her new show, “Good Girls,” in which three moms break the law in order to provide for their families. Each character lives a life of contradictions, and they soon find that their unlawful activities bleed into their innocent family lives. The illustrations portray the chaos, contrast and craziness that defines these characters. As an added bonus, the story gained a lot of traction on Twitter after actress Lauren Graham retweeted it from my account.



6. H A P P Y B I R T H D A Y, L I L Y

To celebrate one year of The Lily, I worked with 3D illustrator Ana Porta to create this party scene. The image was shared on Instagram and was paired with a giveaway.



7. B E N T Z E N B A L L C O M E D Y F E S T I V A L

This year, The Lily served as the official media sponsor for Bentzen Ball, a comedy festival in Washington D.C. curated by Tig Notaro. I created the editorial branding for the interview series The Lily did leading up to the event. Each interview was via text (indicated by text bubbles) or phone call (indicated by wavy lines). See the full set of images and interviews, here.